Punching above your weight in Professional services
Our provocation… smaller professional services brands are inhibiting their growth potential by behaving like their corporate counterparts The opportunity… embrace…
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No better time to build for the long term
It may seem more than a little insensitive to be talking about brand building in the situation we find ourselves…
A Segment Too Far
Audience segmentation is a fundamental to any brand or service. If you try to be something to everyone, you will be…
Can Trump Teach Us Anything?
Unless you’re of a certain mindset, it’s highly unfashionable to admire anything about Donald Trump. His list of “…ists” grows daily. Whilst…
The Last 5 Yards
From extensive work in the alcoholic drink sector, Brand Edge can safely say that most research conducted in alcoholic drinks asks…
Create Places Where People Want To Spend Time- The Revenue Will Follow
“You don’t have to go far nowadays to get a decent meal” said one respondent in recent research. Brand Edge…
What Can Big Data Learn From Killing Eve
Faith in the ability of past events to dictate current and future outcomes lies at the heart of “big data”…
Different, But Not Different Good
We all get why delivering communication content framed within an engaging idea will make that communication more interesting, memorable and…
Be Famous For Something
There’s something quite odd going on in casual dining. Industry data paints a picture of sector growth, yet we’re constantly…
The Brand Edge 5 Big Themes And Opportunities
What Brand Edge have observed in 2018… It’s been a busy year and we’ve completed a record number of projects…
Call Yourself A Marketer?
Having worked with many marketing departments over our past 15 years in the industry, Brand Edge appreciate all the guises,…
Is August A Write Off For Research
Sun cream packed, beach books bought, you might think August is a write-off for research. In our experience this is…